Current Marketing Event

Description2. Current Marketing Event DiscussionThis assignment is designed to develop students ability to search and process information about marketing and to broaden students marketing knowledge. Through this assignment, students are encouraged to keep abreast of current problems and develop appreciation of business and marketing techniques.1. Students are required to subscribe to at least one of the following magazines or podcasts find an article that is no more than three-year-old to share for discussion. Magazines: Business Week, Financial Times, Adweek, Harvard Business Review, MITSloan Management Review, Wall Street Journal, eMarketer, and/or Business Insiders. Podcasts: Business Wars, Business Wars Daily, Planet Money, WIRED Business Spoken Edition, WSJ Tech News Briefing, Marketplace Tech, The McKinsey Podcast. You DO NOT need to pay anything to receive the content. Check CSUs digital libraryfor access.2. Students should find an article or podcast from the above sources that is: About a specific company or industry No more than three-years-old. 43. Before posting to the discussion board, students should check existing posts to avoid discussing the same article/podcasts. In other words, each group member is expected to share a unique article/podcasts.Students should share the article or podcast to the Blackboard Discussion Board by filling out the following table by Wednesday of the week. You can copy and paste it to the discussion board after filling in the highlighted content areas. Each student also needs to reply/comment on at least two other students current events for each discussion board. The specific grading rubrics for current marketing event discussion will be posted on Blackboard.Source This is an article/podcast titled XX from XX on MM/DD/YY Link to the article/podcast:Summary*This is the main part of the assignment. Expand and be specific on this section. XX XX In your own words, summarize the event in no more than three sentences. Reflection* Use three to five sentences to discuss about: how the article/podcast relates to specific topics of marketing (a list of potential marketing topics can be found below) List of Potential Marketing Topics for Current Event Discussion Business Growth Strategies Customer Acquisition Customer Retention Marketing Resource Allocation Identifying Market Opportunities Leveraging Market Opportunities Market Segmentation Market Targeting Product/brand positioning Product Strategy Service Strategy Integrative Marketing Communications Strategy Marketing Channel and Supply Chain Pricing Strategy Marketing Strategy Reformulation Global Marketing Strategy Corporate Social Responsibility Company Competition Strategy Company Brand Building, Social Media Marketing Email Marketing 5