International Business

DescriptionHi. For this assignment, you will need to use a specific company. You have been appointed as an international business consultant for an upcoming high profile UK SME based in London. One of their key objectives for 2021-22 is to tap into the Chinese market for their UHT milk for children aged from (3-11 years).The company is expected to focus on specific target audiences (within Chinese market) that would see UHT milk from UK as a better proposition compared to the current local options. Having access to international suppliers, the business fully intends to make use of the UK’s reputation as a land of quality, reliability, and transparency. Pre-school aged children and upwards are the ideal age to be ambassadors for the products due to their comprehension of what they like and dislike.3500 words, -10% – +10%, you will have the assignment brief and brief support. Please use both and answer all the questions. Thanks.

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