Principles of Marketing

DescriptionTASK: Marketing PlanYou have been asked to produce a coherent marketing plan for an organisation of your choice to enhance the marketing strategy for a product or service provided by the organisation. You will be required to be innovative in your approach to maximise opportunities to meet objectives. (LO4) You will need to include and reference at least 10 different sources including 3 academic textbooks, 1 academic journal to help provide supporting evidence for any assertions that you make within your presentation. Your report should be presented in a business professional format using the guidance on report writing within the course handbook. Your report should be no more than 1,000 words +or- 10%. All written work should be submitted online, through Turnitin. You must include both a reference list and bibliography.Develop viable and coherent marketing plan to meet the needs of the customers for a specific product or service in your chosen business. Students will look at marketing strategies and utilise a number of techniques to design a marketing plan to meet organisation objectives. This plan should directly link to the organisations strategy. The plan should show some form of customer analysis of data collection and how this could be used in the promotion of the new/old product or service. Attribution of higher grades are associate with:evidence of good research and judgements made supported by business theory within all written workevidence of wide reading around topics to support conclusions drawneffective use of the Harvard referencing formatgood use of spelling, grammar and punctuation throughout all written work