Public Relations Campaign

DescriptionNeed to add “A brief research strategy for gathering information” for a group assignment. The prompt goes as follows:The objective of the Final Project is for you to create a draft public relations campaign for the Fdration Internationale de Football Association (FIFA), which is the international governing body of football (also known as soccer). The project will require you to conduct a significant amount of outside research on FIFA and the issues surrounding it.Section I: Overview and Plan (from Week 3; incorporate Faculty feedback for the Final Project) (34 pages)- Explanation of the problem, including goalDesired outcomes: Exposure, retention, cognition, attitude, and behavior. Behavior is the hardest thing to change.- A description of the key publics and an explanation of why you perceive them to be key publics- A brief research strategy for gathering information- One method of evaluation to determine the success of the campaignNeed to add “A brief research strategy for gathering information” for a group assignment. Use the attached file to see the other work that has been done for this assignment.Also, no need to format it in a specific way. I just need the writing so I can copy and paste it to a google doc.