the role of social media influencers during the crisis of communication

DescriptionIn the last few years, we have been experiencing a shift of trust – people trust their friends and family, or people close to them, more than Governments, media, and NGOs. As influencers build trust towards their audience by growing a kind of close relationship with them – they share their private life stories, for example – I want to understand if they are more trusted than Government, media, and NGOs. For example during Covid-19 did people trust the influencers opinion more than the one of Governments?

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